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All breakout, plenary sessions, and mobile workshops are open to all Summit attendees unless otherwise noted. Let us know you would like to partipate by adding it to your schedule here. Space in all Mobile Workshops is limited, so sign up quick! 

The Active Transportation Leadership Institute is designed for Summit attendees who are staff of local and/or state-wide advocacy organizations.

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The National Bike Summit is the premier bike advocacy event of the year for bike advocates and professionals! 

WITH NEW LEADERSHIP IN THE OVAL OFFICE, we need your voice FOR BIKES on Capitol Hill!  Congress will be in session to hear your voice.

This INSPIRING event builds our movement for 2017 and beyond. Focus will be on regional planning, national and local messaging, and the road map of our work together in advancing the bicycling movement. Networking opportunities, keynote addresses from top government officials, workshops highlighting innovative advocacy ideas, and an organized Lobby Day to bring our pro-bicycling message to our elected officials on Capitol Hill - experience it all during our few days together!

This year’s event will be held March 6-9, 2017 at the Renaissance Hotel in Downtown DC, located at 999 Ninth St. NW Washington, DC 20001. 

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Tuesday, March 7 • 10:00am - 11:30am
BREAKOUT: Storytelling for Social & Traditional Media Outreach

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In order to both engage and change hearts and minds storytelling is key. But how do we best use visually alluring and emotionally engaging storytelling in our social and traditional media outreach when both time and attention spans are so short? What's the difference between what we share on Facebook, Twitter, and Instagram?

Melissa Balmer, the Founder/Director of PedalLove.org shares how we can hone into finding the heart of the matter verbally and visually to truly connect. Using examples from Pedal Love, advocacy organizations and popular products that are creating culture shift, Melissa will demonstrate the steps you too can take to harness the power of storytelling to better engage your fans and followers, grow your audience, and connect in meaningful ways with the media.

Speakers
avatar for Melissa Balmer

Melissa Balmer

Founder/Director, Pedal Love
Melissa Balmer is the former Media Director for the California Bicycle Coalition and the Founder/Director of PedalLove.org. She is a writer, media relations specialist, and trainer dedicated to growing more active, mindful mobility through the craft of storytelling. | | Melissa has placed Pedal Love, its creative team, events and CalBike in local, regional, statewide and national news outlets such as the Associated Press, Bicycling Magazine... Read More →


Tuesday March 7, 2017 10:00am - 11:30am
Congressional Ballroom C